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coolblue.com
AI-agent readiness scan · 2026-04-22
coolblue.com is mostly invisible to AI shoppers. Likely cause: no public product feed (headless front-end hiding /products.json) or robots.txt blocking catalog paths.
45 / 100
Floor signals (0–100)
These 5 signals decide whether your store is visible at all to AI shoppers. Miss any and you fall out of the candidate set before ranking even starts.
- Public product feed no /products.json 0/25
- Product JSON-LD on PDP no product to inspect (depends on public feed) 0/30
- Sitemap valid sitemap.xml 15/15
- Open Graph tags 3/3 Open Graph tags on homepage (og:title, og:description, og:image) 15/15
- Robots not blocking robots.txt does not blanket-block catalog paths 15/15
Ranking spread 0/70
These 10 signals decide which visible store ranks first when an AI shopper asks for "the best running shoes" or "a black wool sweater." Floor gets you in the room; depth decides placement.
- GTIN coverage across variants no public feed — cannot inspect variants 0/10
- SKU coverage across variants no public feed — cannot inspect variants 0/6
- Review schema (AggregateRating) no Product JSON-LD to inspect 0/10
- Brand entity in JSON-LD no Product JSON-LD to inspect 0/8
- Offers availability (schema.org URL) no Product JSON-LD to inspect 0/6
- Canonical URL on PDP no PDP HTML to inspect 0/8
- Description richness no public feed — cannot measure description length 0/8
- Image alt-text coverage no public feed — cannot inspect images 0/6
- Hreflang on PDP no PDP HTML to inspect 0/4
- Structured data validity no PDP HTML to inspect 0/4
Fix these first
-
#1 Product JSON-LD on PDP +30 pts
no product to inspect (depends on public feed)
-
#2 Public product feed +25 pts
no /products.json
-
#3 GTIN coverage across variants +10 pts
no public feed — cannot inspect variants
-
#4 Review schema (AggregateRating) +10 pts
no Product JSON-LD to inspect
-
#5 Brand entity in JSON-LD +8 pts
no Product JSON-LD to inspect