Shopify Educational Course Schema: Course & LearningResource JSON-LD for AI Agents

Course vs. LearningResource vs. Product: Which Type to Use

Course Schema.org Properties Reference

Course JSON-LD Example: Self-Paced Online Course

This example is for a self-paced course with no fixed start date — students can begin anytime. Use courseMode: ONLINE directly on the Course, omitting hasCourseInstance:

{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "Shopify SEO Masterclass: AI Agent Optimization",
  "description": "A comprehensive 8-hour self-paced course teaching Shopify merchants how to optimize their stores for AI shopping agents, including JSON-LD structured data, product feed setup, schema markup, and LLM-readability scoring. 24 video lessons, downloadable checklists, and a private community.",
  "provider": {
    "@type": "Organization",
    "name": "DigitalCommerce Academy",
    "url": "https://dc-academy.myshopify.com"
  },
  "teaches": [
    "Shopify JSON-LD structured data",
    "AI shopping agent optimization",
    "Product schema markup",
    "Schema.org Course type",
    "Shopify product feed setup",
    "ChatGPT Shopping integration"
  ],
  "educationalLevel": "Intermediate",
  "timeRequired": "PT8H",
  "inLanguage": "en",
  "courseMode": "ONLINE",
  "educationalCredentialAwarded": "Certificate of Completion",
  "image": "https://dc-academy.myshopify.com/cdn/shop/files/shopify-seo-masterclass-thumb.jpg",
  "offers": {
    "@type": "Offer",
    "price": "197.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://dc-academy.myshopify.com/products/shopify-seo-masterclass"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "284",
    "bestRating": "5"
  }
}

Course JSON-LD Example: Live Cohort Bootcamp

For a live cohort course with a fixed schedule, use hasCourseInstance to expose dates, delivery mode, and location:

{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "Shopify Developer Bootcamp — 4-Week Intensive",
  "description": "A 4-week live online bootcamp for developers building Shopify apps and themes. Covers Liquid, Shopify APIs, app development, and store optimization. 3 live sessions per week via Zoom. Limited to 20 students per cohort.",
  "provider": {
    "@type": "Organization",
    "name": "ShopifyDev School",
    "url": "https://shopifydev-school.com"
  },
  "teaches": [
    "Shopify Liquid templating",
    "Shopify Admin API",
    "Shopify app development",
    "Theme customization",
    "Shopify Checkout extensibility"
  ],
  "educationalLevel": "Beginner to Intermediate",
  "timeRequired": "P4W",
  "inLanguage": "en",
  "hasCourseInstance": {
    "@type": "CourseInstance",
    "courseMode": "ONLINE",
    "startDate": "2026-07-07",
    "endDate": "2026-08-01",
    "location": {
      "@type": "VirtualLocation",
      "url": "https://zoom.us/j/shopifydevschool"
    },
    "instructor": {
      "@type": "Person",
      "name": "Alex Rivera",
      "url": "https://shopifydev-school.com/instructors/alex"
    },
    "maximumAttendeeCapacity": 20,
    "offers": {
      "@type": "Offer",
      "price": "1497.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/LimitedAvailability",
      "url": "https://shopifydev-school.com/products/bootcamp-july-2026"
    }
  }
}

Shopify Liquid Template: Course @type Implementation

{% comment %} product.liquid — Course schema for Shopify education products {% endcomment %}
{% assign is_course = false %}
{% if product.tags contains 'schema-course' or product.type == 'Online Course' %}
  {% assign is_course = true %}
{% endif %}

{% if is_course %}

{% endif %}

Required course metafields

LearningResource for Non-Course Educational Products

For educational products that aren't formal courses — ebooks, templates, guides, checklists, swipe files — use LearningResource instead of Course. LearningResource supports:

{
  "@context": "https://schema.org",
  "@type": "LearningResource",
  "name": "Shopify SEO Checklist — 47-Point AI Readiness Audit",
  "description": "A downloadable 47-point checklist covering all the schema markup, product feed, and structured data signals AI shopping agents check when evaluating Shopify stores.",
  "learningResourceType": ["checklist", "template"],
  "educationalLevel": "All levels",
  "teaches": ["Shopify SEO", "Structured data", "AI agent optimization"],
  "author": {
    "@type": "Organization",
    "name": "CatalogScan",
    "url": "https://catalogscan.com"
  },
  "inLanguage": "en",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}

Common Course Schema Mistakes on Shopify

CatalogScan Course Schema Checks

CatalogScan's AI Readiness scan detects Shopify products that appear to be courses (by product_type, tags, or keywords like "course", "masterclass", "workshop", "bootcamp") and checks whether they use Course or Product @type. Course products outputting Product structured data receive a course-type mismatch flag. The scan also validates the presence of teaches, educationalLevel, timeRequired, and provider on Course blocks.

Related guides: Service product schema for Shopify · Digital product delivery schema · Shopify schema markup overview · AI readiness checklist