SEO Guide · 2026

Shopify POS and Online Store Structured Data for AI Shopping Agents (2026)

Shopify merchants with both physical stores and an online presence face a structured data gap that costs them local AI recommendations: Shopify POS never adds LocalBusiness schema or in-store availability signals to your product pages. This guide covers everything from LocalBusiness JSON-LD to BOPIS to multi-location inventory.

The POS structured data gap

When Shopify merchants set up POS, they enter location data — address, phone, hours — into Shopify Admin under Settings → Locations. This data powers inventory allocation, label printing, and order routing. It does not affect the online store's HTML or JSON-LD in any way.

The result is that a merchant with a physical store in Brooklyn selling a product that a Brooklyn shopper is searching for right now gets no advantage from AI agents — because the AI agent has no structured evidence that the product is available at a Brooklyn store, what the store's address is, or whether pickup is available today. The merchant's online Shopify store looks, to the agent, identical to a store that ships only from a warehouse in Nevada.

The structured data signals that fix this are well-defined in schema.org. The challenge is that Shopify's default theme layer doesn't generate any of them:

• LocalBusiness schema with address, geo, and opening hours — goes on your Locations page and referenced from product Offer objects
• availableAtOrFrom on your Offer — points to the Store LocalBusiness to signal in-store availability
• BOPIS Offer — a separate Offer entry for in-store pickup with a zero shipping rate and your store address as the pickup point

LocalBusiness schema for your Shopify POS location

Add this JSON-LD to your Locations or Contact page (and reference the same @id from product pages):

{
  "@context": "https://schema.org",
  "@type": ["LocalBusiness", "Store"],
  "@id": "https://yourstore.com/#location-brooklyn",
  "name": "Your Store — Brooklyn",
  "description": "Our Brooklyn flagship store, open Monday–Saturday 10am–7pm.",
  "url": "https://yourstore.com/locations/brooklyn",
  "telephone": "+1-718-555-0123",
  "email": "brooklyn@yourstore.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Smith Street",
    "addressLocality": "Brooklyn",
    "addressRegion": "NY",
    "postalCode": "11201",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.6892,
    "longitude": -73.9887
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "10:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Sunday",
      "opens": "11:00",
      "closes": "17:00"
    }
  ],
  "priceRange": "$$",
  "image": "https://yourstore.com/assets/store-brooklyn.jpg",
  "hasMap": "https://maps.google.com/?q=123+Smith+Street+Brooklyn+NY"
}

Product availability: online + in-store with BOPIS

For products available both online (shipping) and in-store (pickup), use an array of Offer objects — one for online purchase with shipping, one for BOPIS with a pickup location. AI agents parse both and can surface either or both depending on the shopper's query context.

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Your Product",
  "offers": [
    {
      "@type": "Offer",
      "name": "Buy online — ships to you",
      "price": "49.99",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://yourstore.com/products/your-product",
      "shippingDetails": {
        "@type": "OfferShippingDetails",
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": "4.99",
          "currency": "USD"
        },
        "deliveryTime": {
          "@type": "ShippingDeliveryTime",
          "transitTime": {
            "@type": "QuantitativeValue",
            "minValue": 3,
            "maxValue": 5,
            "unitCode": "DAY"
          }
        },
        "shippingDestination": {
          "@type": "DefinedRegion",
          "addressCountry": "US"
        }
      }
    },
    {
      "@type": "Offer",
      "name": "Pick up in store — Brooklyn",
      "price": "49.99",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "availableAtOrFrom": {
        "@id": "https://yourstore.com/#location-brooklyn"
      },
      "availabilityStarts": "2026-06-02",
      "shippingDetails": {
        "@type": "OfferShippingDetails",
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": "0",
          "currency": "USD"
        },
        "doesNotShip": false,
        "deliveryTime": {
          "@type": "ShippingDeliveryTime",
          "handlingTime": {
            "@type": "QuantitativeValue",
            "minValue": 0,
            "maxValue": 0,
            "unitCode": "DAY"
          },
          "transitTime": {
            "@type": "QuantitativeValue",
            "minValue": 0,
            "maxValue": 0,
            "unitCode": "DAY"
          }
        }
      },
      "potentialAction": {
        "@type": "BuyAction",
        "actionStatus": "PotentialActionStatus",
        "target": "https://yourstore.com/products/your-product",
        "description": "Reserve online, pick up today at our Brooklyn store"
      }
    }
  ]
}

AI agent behavior: local availability queries

Shopify Liquid: generating per-location Offer objects

For merchants with multiple POS locations, store location data as JSON in a global section or metaobject, then loop over it in Liquid to generate Offer objects:

{% comment %}
  Store location data in a shopify metaobject or global section.
  Each location: name, id_slug, address, city, state, zip, lat, lng,
  opens_weekday, closes_weekday, opens_weekend, closes_weekend
{% endcomment %}

{% assign locations_with_stock = '' %}
{% for location in shop.metafields.custom.pos_locations.value %}
  {% assign location_inventory = product.variants.first.inventory_quantity %}
  {% comment %} In a real implementation, use Inventory API data per location {% endcomment %}
  {% if location_inventory > 0 %}
    {% assign locations_with_stock = locations_with_stock | append: location.id_slug | append: ',' %}
  {% endif %}
{% endfor %}

"offers": [
  {
    "@type": "Offer",
    "name": "Buy online",
    "price": "{{ product.price | divided_by: 100.0 }}",
    "priceCurrency": {{ shop.currency | json }},
    "availability": "https://schema.org/{% if product.available %}InStock{% else %}OutOfStock{% endif %}",
    "url": {{ shop.url | append: product.url | json }}
  }
  {% for location in shop.metafields.custom.pos_locations.value %}
  ,{
    "@type": "Offer",
    "name": "Pick up at {{ location.name }}",
    "price": "{{ product.price | divided_by: 100.0 }}",
    "priceCurrency": {{ shop.currency | json }},
    "availability": "https://schema.org/InStock",
    "availableAtOrFrom": {
      "@id": {{ shop.url | append: '/#location-' | append: location.id_slug | json }}
    },
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingRate": { "@type": "MonetaryAmount", "value": "0", "currency": {{ shop.currency | json }} }
    }
  }
  {% endfor %}
]

Google AI Mode and local inventory

Google AI Mode has a specific display format for local shopping that activates when structured data includes availableAtOrFrom with geo coordinates. This format shows a map pin with your store name, distance from the user's location (inferred from their search context or browser geo), current availability, and hours. This display is only available to stores with:

• A LocalBusiness schema on any page of the site (not just the product page)
• A product-level Offer with availableAtOrFrom pointing to that LocalBusiness via @id
• Valid geo coordinates (latitude/longitude) on the LocalBusiness
• Current openingHoursSpecification (outdated hours suppress the display)

Maintaining accurate hours is critical — Google AI Mode cross-references your structured data hours against your Google Business Profile. If they conflict, the structured data display may be suppressed. Update your JSON-LD hours whenever you change your Shopify location hours.

InStoreOnly vs InStock: which to use