Optimization Guide

Shopify Wholesale & B2B Pricing Schema — MOQ, Volume Tiers & Business Audience JSON-LD

Q: How does eligibleCustomerType tell AI agents a product is B2B-only?

Set eligibleCustomerType on the Offer object to https://schema.org/BusinessAudience. This is the schema.org Audience subtype that signals the offer is intended for business purchasers. AI procurement agents — including those powering B2B sourcing platforms, procurement software, and enterprise purchasing workflows — filter products by this signal when responding to queries like 'wholesale supplier for custom promotional mugs' or 'bulk hand sanitizer for office procurement.' Contrast with https://schema.org/EndUserAudience for D2C offers on the same product page. If you serve both audiences, output two Offer objects: one with BusinessAudience (wholesale price, MOQ) and one with EndUserAudience (retail price, no MOQ).

Q: How do I express minimum order quantities (MOQ) in schema?

Use eligibleQuantity on the Offer object with a QuantitativeValue specifying minValue, maxValue (if applicable), and unitCode. For a case pack minimum of 12 units: eligibleQuantity: { '@type': 'QuantitativeValue', 'minValue': 12, 'unitCode': 'C62' } where C62 is the UN/CEFACT unit code for 'one' (individual unit). For a tier range (12–23 units at the same price), set both minValue: 12 and maxValue: 23. For 'minimum 1 pallet (144 units)', set minValue: 144. AI agents responding to 'bulk buy minimum 50 units' queries filter against this structured minValue rather than parsing MOQ from product description text, so machine-readable eligibleQuantity is essential for procurement matching.

Q: How do I encode volume pricing tiers as multiple Offer objects?

Create one Offer object per pricing tier, each with its own eligibleQuantity range and price. For '12–23 units @ $8.50, 24–47 @ $7.25, 48+ @ $6.00', output three Offer objects: Tier 1 with eligibleQuantity minValue: 12, maxValue: 23, price: 8.50; Tier 2 with minValue: 24, maxValue: 47, price: 7.25; Tier 3 with minValue: 48, price: 6.00 (no maxValue for open-ended upper tier). Wrap all three Offer objects in an array under the Product's 'offers' key. Google's structured data systems and AI procurement agents parse multiple Offer objects and select the appropriate tier based on the buyer's intended quantity. This is how AI agents answer 'price per unit if I order 100' queries with accurate figures.

Q: Should VAT be included in B2B wholesale prices?

No — for B2B wholesale pricing, set valueAddedTaxIncluded: false on the Offer object. B2B purchasers are typically VAT-registered and will reclaim input tax, so prices quoted ex-VAT (net prices) are the standard for trade transactions. This contrasts with EU D2C e-commerce where consumer prices must be VAT-inclusive under EU Directive 2006/112/EC. If your Shopify store serves both B2B and D2C audiences in the EU, output separate Offer objects: the BusinessAudience Offer with valueAddedTaxIncluded: false, and the EndUserAudience Offer with valueAddedTaxIncluded: true. AI procurement agents use valueAddedTaxIncluded to surface the correct price type in procurement cost calculations.

Q: What is MAP pricing and how do I encode it in schema?

MAP (Minimum Advertised Price) is a pricing policy set by a brand or manufacturer specifying the lowest price at which authorized resellers may advertise a product. Encode MAP pricing using a separate Offer object with priceType set to https://schema.org/MinimumAdvertisedPrice. This Offer represents the advertised floor price for channel partners — it signals to AI agents that this is the minimum price they should surface in product comparisons, even if the actual transaction price (negotiated net price) may be lower. MAP Offers typically have no eligibleQuantity restriction and apply to all authorized resellers. Combine with a B2B Offer (BusinessAudience, InvoicePrice) to represent the actual net wholesale price available after account approval.

AI procurement agents fielding queries like "wholesale supplier minimum 100 units custom mugs," "bulk hand sanitizer net 30 terms," or "distributor pricing for promotional pens 500 qty" need machine-readable minimum order quantities, volume pricing tiers, and business-audience signals — none of which Shopify's default Product JSON-LD outputs. B2B and wholesale commerce is the fastest-growing segment of AI-assisted purchasing, and structured data is the only way your catalog surfaces in procurement workflows.

TL;DR Use eligibleCustomerType: "https://schema.org/BusinessAudience" on the Offer to signal B2B-only pricing. Use eligibleQuantity with QuantitativeValue minValue / maxValue for MOQ tiers. Express volume pricing as multiple Offer objects — one per tier — each with its own eligibleQuantity range and price. Set valueAddedTaxIncluded: false for net B2B prices. Use priceType: "https://schema.org/MinimumAdvertisedPrice" for MAP Offers. For dual D2C + wholesale pages, output two Offer objects: EndUserAudience retail + BusinessAudience wholesale.

Why B2B Catalogs Are Invisible to AI Procurement Queries

AI procurement agents operate fundamentally differently from consumer shopping agents. Where a consumer agent matches "best running shoe for wide feet," a procurement agent matches "supplier of nitrile gloves minimum 1,000 units FDA compliant net 30" — a query that requires four simultaneous structured data signals: product type, minimum order quantity, regulatory certification, and payment terms. None of these signals are present in Shopify's default Product JSON-LD.

The result is systematic exclusion from the procurement layer of AI commerce. Platforms like Faire, RangeMe, global Amazon Business procurement, and emerging AI-powered procurement tools all depend on machine-readable pricing tiers and eligibility conditions to surface the right supplier for a given buyer's requirements. Without structured data, your wholesale catalog is invisible to the fastest-growing purchasing channel in B2B commerce.

The schema.org Offer type has robust support for B2B pricing patterns — eligibleCustomerType, eligibleQuantity, valueAddedTaxIncluded, deliveryLeadTime, and priceType — but virtually no Shopify stores implement them because the default Liquid theme ignores the entire B2B surface area of the schema.org vocabulary.

B2B schema.org Offer properties reference

Property	Type	B2B use case	Example value
`eligibleCustomerType`	URL (Audience subtype)	Signal B2B-only offer	`https://schema.org/BusinessAudience`
`eligibleQuantity`	QuantitativeValue	MOQ and tier range	`minValue: 12, unitCode: "C62"`
`priceType`	URL (PriceTypeEnumeration)	MAP, invoice, or sale price designation	`https://schema.org/MinimumAdvertisedPrice`
`valueAddedTaxIncluded`	Boolean	Net vs. gross pricing signal	`false` (net/ex-VAT for B2B)
`deliveryLeadTime`	QuantitativeValue	B2B production / fulfillment time	`minValue: 5, maxValue: 10, unitCode: "DAY"`
`hasMerchantReturnPolicy`	MerchantReturnPolicy	B2B return restrictions	Damage-only, 48hr claim window
`seller`	Organization	Vendor identity + tax ID for trust signals	`vatID`, `taxID`

eligibleCustomerType: BusinessAudience vs EndUserAudience

The eligibleCustomerType property signals which buyer type an Offer is valid for. Schema.org defines two primary audience types for commerce:

https://schema.org/BusinessAudience — the Offer applies to business buyers: wholesalers, retailers, resellers, enterprise procurement teams, and organizational purchasers. This is the signal AI procurement agents use to identify B2B-eligible offers.
https://schema.org/EndUserAudience — the Offer applies to individual consumers purchasing for personal use. This is the D2C retail audience.

For a dual-audience Shopify store (selling both retail and wholesale), output two Offer objects under the Product's offers array. The AI agent selects the appropriate Offer based on the buyer type context of the query.

Single offer — no audience signal

{
  "@type": "Offer",
  "price": "8.50",
  "priceCurrency": "USD"
  // No eligibleCustomerType
  // No eligibleQuantity
  // AI agent cannot determine
  // whether this is B2B or D2C
}

Two offers — B2B + D2C split

"offers": [
  {
    "@type": "Offer",
    "price": "14.99",
    "eligibleCustomerType":
      "schema.org/EndUserAudience"
  },
  {
    "@type": "Offer",
    "price": "8.50",
    "eligibleCustomerType":
      "schema.org/BusinessAudience",
    "eligibleQuantity": {
      "minValue": 12
    }
  }
]

Volume Pricing Tiers: Multiple Offer Objects

Express volume pricing tiers as an array of Offer objects under the Product's offers key. Each Offer represents one pricing tier with its own eligibleQuantity range and price. AI procurement agents parse the full Offer array and apply the tier that matches the buyer's intended order quantity.

Volume tier Offer structure

Tier	Quantity range	Unit price	eligibleQuantity values
Tier 1 — Case pack	12–23 units	$8.50	`minValue: 12, maxValue: 23`
Tier 2 — Half pallet	24–47 units	$7.25	`minValue: 24, maxValue: 47`
Tier 3 — Full pallet	48+ units	$6.00	`minValue: 48` (open-ended)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Custom Printed Ceramic Coffee Mug — 11oz White — Logo Imprint",
  "description": "11oz white ceramic coffee mug, dishwasher-safe, with full-color ceramic transfer imprint. Custom logo or artwork. Case pack minimum 12 units. Volume discounts for 24+ and 48+ unit orders.",
  "url": "https://example.com/products/custom-mug-11oz-white",
  "sku": "MUG-11OZ-WHT-CUSTOM",
  "brand": { "@type": "Brand", "name": "PromoWorks" },
  "offers": [
    {
      "@type": "Offer",
      "name": "Retail single unit",
      "price": "14.99",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "eligibleCustomerType": "https://schema.org/EndUserAudience",
      "valueAddedTaxIncluded": true,
      "url": "https://example.com/products/custom-mug-11oz-white"
    },
    {
      "@type": "Offer",
      "name": "Wholesale Tier 1 — Case Pack (12–23 units)",
      "price": "8.50",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "eligibleCustomerType": "https://schema.org/BusinessAudience",
      "valueAddedTaxIncluded": false,
      "eligibleQuantity": {
        "@type": "QuantitativeValue",
        "minValue": 12,
        "maxValue": 23,
        "unitCode": "C62",
        "unitText": "units"
      },
      "deliveryLeadTime": {
        "@type": "QuantitativeValue",
        "minValue": 7,
        "maxValue": 10,
        "unitCode": "DAY",
        "unitText": "business days"
      },
      "url": "https://example.com/wholesale/custom-mug-11oz-white"
    },
    {
      "@type": "Offer",
      "name": "Wholesale Tier 2 — Half Pallet (24–47 units)",
      "price": "7.25",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "eligibleCustomerType": "https://schema.org/BusinessAudience",
      "valueAddedTaxIncluded": false,
      "eligibleQuantity": {
        "@type": "QuantitativeValue",
        "minValue": 24,
        "maxValue": 47,
        "unitCode": "C62",
        "unitText": "units"
      },
      "deliveryLeadTime": {
        "@type": "QuantitativeValue",
        "minValue": 7,
        "maxValue": 12,
        "unitCode": "DAY",
        "unitText": "business days"
      },
      "url": "https://example.com/wholesale/custom-mug-11oz-white"
    },
    {
      "@type": "Offer",
      "name": "Wholesale Tier 3 — Full Pallet (48+ units)",
      "price": "6.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "eligibleCustomerType": "https://schema.org/BusinessAudience",
      "valueAddedTaxIncluded": false,
      "eligibleQuantity": {
        "@type": "QuantitativeValue",
        "minValue": 48,
        "unitCode": "C62",
        "unitText": "units"
      },
      "deliveryLeadTime": {
        "@type": "QuantitativeValue",
        "minValue": 10,
        "maxValue": 15,
        "unitCode": "DAY",
        "unitText": "business days"
      },
      "url": "https://example.com/wholesale/custom-mug-11oz-white"
    }
  ]
}
</script>

MAP Pricing: priceType MinimumAdvertisedPrice

Minimum Advertised Price (MAP) policies protect brand equity and channel partner margins by setting a floor on the price at which authorized resellers may advertise a product. Encode MAP using a separate Offer object with priceType: "https://schema.org/MinimumAdvertisedPrice".

The MAP Offer signals to AI agents that this is the lowest price that should appear in product listings and price comparisons — not the actual transaction price. The actual net wholesale price (which may be lower, subject to account approval) is expressed in the BusinessAudience Offer with priceType: "https://schema.org/InvoicePrice".

priceType URL	Meaning	When to use
`https://schema.org/MinimumAdvertisedPrice`	Floor price for public advertising — not the transaction price	MAP policy enforcement for channel partners
`https://schema.org/InvoicePrice`	Net price on invoice — actual transaction price ex-VAT	B2B net wholesale price (after account approval)
`https://schema.org/SalePrice`	Reduced price during a promotional event	Temporary promotional wholesale pricing
`https://schema.org/ListPrice`	Manufacturer's suggested retail price (MSRP)	MSRP reference shown alongside wholesale/MAP pricing

// Full three-price structure: MSRP + MAP + B2B net
"offers": [
  {
    "@type": "Offer",
    "name": "MSRP — Manufacturer Suggested Retail",
    "price": "24.99",
    "priceCurrency": "USD",
    "priceType": "https://schema.org/ListPrice",
    "eligibleCustomerType": "https://schema.org/EndUserAudience"
  },
  {
    "@type": "Offer",
    "name": "MAP — Minimum Advertised Price",
    "price": "19.99",
    "priceCurrency": "USD",
    "priceType": "https://schema.org/MinimumAdvertisedPrice",
    "eligibleCustomerType": "https://schema.org/BusinessAudience",
    "description": "Authorized resellers may not advertise below $19.99"
  },
  {
    "@type": "Offer",
    "name": "Wholesale Net Price (48+ units)",
    "price": "11.50",
    "priceCurrency": "USD",
    "priceType": "https://schema.org/InvoicePrice",
    "eligibleCustomerType": "https://schema.org/BusinessAudience",
    "valueAddedTaxIncluded": false,
    "eligibleQuantity": {
      "@type": "QuantitativeValue",
      "minValue": 48,
      "unitCode": "C62"
    }
  }
]

Seller Organization: vatID, taxID, and potentialAction

For B2B purchasers, seller identity and tax registration are trust signals that AI procurement agents use to evaluate supplier legitimacy. Add a seller object on the Offer with the selling Organization's VAT ID or EIN, and a potentialAction on the Organization linking to your wholesale application form.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "PromoWorks Wholesale LLC",
  "url": "https://example.com/wholesale",
  "vatID": "US-12-3456789",
  "taxID": "12-3456789",
  "legalName": "PromoWorks Wholesale LLC",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "500 Commerce Drive",
    "addressLocality": "Chicago",
    "addressRegion": "IL",
    "postalCode": "60601",
    "addressCountry": "US"
  },
  "potentialAction": [
    {
      "@type": "ApplyAction",
      "name": "Apply for Wholesale Account",
      "description": "Apply for a wholesale account to access B2B pricing, volume tiers, and net 30 payment terms.",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://example.com/wholesale/apply",
        "actionPlatform": "https://schema.org/DesktopWebPlatform"
      }
    }
  ]
}

The vatID field signals that the seller is VAT-registered (relevant for EU B2B cross-border purchases under reverse charge). The taxID field (US EIN format) signals US business tax registration. AI procurement agents trained on supplier evaluation signals use these fields to distinguish verified business sellers from unverified individual sellers. For more on seller organization markup, see E-commerce Seller Organization Schema.

B2B Return Policy and Delivery Lead Time

B2B return policies are structurally different from D2C return policies. Wholesale and B2B orders typically allow returns only for manufacturing defects or shipping damage — and only within a narrow claim window (24–72 hours of delivery). Custom and special-order items are almost always non-returnable. These restrictions must be machine-readable for AI procurement agents to accurately answer "what is the return policy for bulk orders?"

{
  "@type": "MerchantReturnPolicy",
  "name": "B2B Wholesale Return Policy",
  "applicableCountry": "US",
  "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
  "merchantReturnDays": 2,
  "returnMethod": "https://schema.org/ReturnByMail",
  "returnFees": "https://schema.org/OriginalShippingFees",
  "description": "Wholesale returns accepted only for manufacturing defects or shipping damage. Claims must be submitted within 48 hours of delivery with photographic documentation. Custom imprint orders are non-refundable. Standard stock returns accepted within 2 business days, unopened original packaging only.",
  "customerRemorseReturnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
  "itemDefectReturnFees": "https://schema.org/FreeReturn"
}

For B2B delivery lead time (including production time for custom orders), use deliveryLeadTime on the Offer as a QuantitativeValue with unitCode: "DAY" for business days. Note that B2B lead times are often significantly longer than D2C lead times — custom imprint products may require 7–14 business days. Signal this distinction explicitly so procurement agents advising on project timelines surface accurate lead time data.

"deliveryLeadTime": {
  "@type": "QuantitativeValue",
  "minValue": 7,
  "maxValue": 14,
  "unitCode": "DAY",
  "unitText": "business days",
  "description": "Includes 5-7 business days production time for custom imprint plus 2-5 business days ground shipping."
}

Dual-Audience Pattern: Serving B2B and D2C from One Page

Many Shopify stores sell the same product to both retail customers and wholesale buyers from a single product page. The schema.org pattern for this is a Product with an offers array containing two (or more) Offer objects — one per audience type. AI agents filter by eligibleCustomerType to surface the Offer matching the buyer context.

In Shopify, the buyer's audience is determined by customer tags. A customer tagged "wholesale" or "b2b-approved" is a business buyer. The Liquid snippet below conditionally outputs the B2B Offer block only when the current customer has the appropriate tag — preventing wholesale pricing from appearing in the JSON-LD visible to unauthenticated (D2C) visitors.

{% comment %} b2b-schema.liquid — B2B wholesale offer JSON-LD, Shopify customer tag gated {% endcomment %}
{% assign is_wholesale_customer = false %}
{% if customer %}
  {% for tag in customer.tags %}
    {% if tag == 'wholesale' or tag == 'b2b-approved' or tag == 'trade-account' %}
      {% assign is_wholesale_customer = true %}
    {% endif %}
  {% endfor %}
{% endif %}

{% assign w_tier1_price   = product.metafields.wholesale.tier1_price %}
{% assign w_tier1_min     = product.metafields.wholesale.tier1_min_qty %}
{% assign w_tier1_max     = product.metafields.wholesale.tier1_max_qty %}
{% assign w_tier2_price   = product.metafields.wholesale.tier2_price %}
{% assign w_tier2_min     = product.metafields.wholesale.tier2_min_qty %}
{% assign w_tier2_max     = product.metafields.wholesale.tier2_max_qty %}
{% assign w_tier3_price   = product.metafields.wholesale.tier3_price %}
{% assign w_tier3_min     = product.metafields.wholesale.tier3_min_qty %}
{% assign w_lead_min      = product.metafields.wholesale.lead_time_min_days %}
{% assign w_lead_max      = product.metafields.wholesale.lead_time_max_days %}
{% assign w_map_price     = product.metafields.wholesale.map_price %}

Save as snippets/b2b-schema.liquid. Render from your product template: {% raw %}{% render 'b2b-schema' %}{% endraw %}. The snippet outputs the MAP Offer unconditionally (MAP pricing is public), but gates the InvoicePrice wholesale tier Offers behind customer tag authentication — protecting net pricing from public visibility while still making it available to logged-in approved wholesale customers.

Shopify Metafield Architecture for B2B Wholesale

Metafield key	Type	Maps to	Example
`wholesale.map_price`	Decimal number	`priceType MinimumAdvertisedPrice`	`19.99`
`wholesale.tier1_price`	Decimal number	Offer price (InvoicePrice, Tier 1)	`8.50`
`wholesale.tier1_min_qty`	Integer	`eligibleQuantity.minValue` Tier 1	`12`
`wholesale.tier1_max_qty`	Integer	`eligibleQuantity.maxValue` Tier 1	`23`
`wholesale.tier2_price`	Decimal number	Offer price (InvoicePrice, Tier 2)	`7.25`
`wholesale.tier2_min_qty`	Integer	`eligibleQuantity.minValue` Tier 2	`24`
`wholesale.tier2_max_qty`	Integer	`eligibleQuantity.maxValue` Tier 2	`47`
`wholesale.tier3_price`	Decimal number	Offer price (InvoicePrice, Tier 3)	`6.00`
`wholesale.tier3_min_qty`	Integer	`eligibleQuantity.minValue` Tier 3	`48`
`wholesale.lead_time_min_days`	Integer	`deliveryLeadTime.minValue` (DAY)	`7`
`wholesale.lead_time_max_days`	Integer	`deliveryLeadTime.maxValue` (DAY)	`14`

5 Common B2B Wholesale Schema Mistakes

#	Mistake	Impact	Fix
1	No `eligibleCustomerType` on any Offer	AI procurement agents cannot distinguish B2B offers from D2C offers. Wholesale products appear as standard retail listings, with MOQ and net pricing invisible to procurement queries	Add `eligibleCustomerType: "https://schema.org/BusinessAudience"` to every wholesale Offer. For dual-audience pages, add `EndUserAudience` to the retail Offer simultaneously
2	Expressing MOQ only in product description text ("Minimum order: 12 units")	AI procurement agents cannot apply numeric comparison operators against free-text MOQ. Queries for "suppliers with minimum order under 50 units" exclude products whose MOQ is only in text	Add `eligibleQuantity` with `QuantitativeValue` `minValue` on the B2B Offer. Use UN/CEFACT unit code `C62` for individual units
3	Single Offer for all volume tiers instead of multiple Offer objects	AI agents cannot determine the price at a given quantity without separate Offer objects for each tier. "What is the unit price for 100 units?" cannot be answered from a single Offer with tiered pricing in its description	Output one Offer per pricing tier, each with its own `eligibleQuantity` range (minValue + maxValue) and `price`
4	Missing `valueAddedTaxIncluded: false` on B2B net pricing	AI agents surface B2B net prices as if they include VAT, inflating apparent cost by 10–25% for buyers comparing ex-VAT prices. EU B2B procurement agents expect net prices and flag gross prices as data quality issues	Set `valueAddedTaxIncluded: false` on all BusinessAudience Offers. For EU D2C Offers, set `valueAddedTaxIncluded: true`
5	Wholesale net pricing visible in JSON-LD to all visitors	Exposing invoice-level net pricing in page source to unauthenticated visitors violates most wholesale agreements and MAP policies. It also signals to public price comparison tools that your MAP floor is lower than it is	Gate InvoicePrice Offer output behind Shopify customer tag authentication in the Liquid snippet. MAP Offers are public by definition and can be rendered unconditionally

Frequently Asked Questions

How does eligibleCustomerType tell AI agents a product is B2B-only?

Set eligibleCustomerType on the Offer to https://schema.org/BusinessAudience. This signals that the Offer is valid for business buyers. AI procurement agents filter by this signal when matching queries like "wholesale supplier minimum 100 units." Contrast with https://schema.org/EndUserAudience for D2C retail Offers. For dual-audience pages, output both Offer types in the offers array. For related member-exclusive product patterns, see Shopify Member-Exclusive Product Schema.

How do I express minimum order quantities (MOQ) in schema?

Use eligibleQuantity on the Offer object with a QuantitativeValue specifying minValue (and optionally maxValue for a tier range) and unitCode: "C62" (UN/CEFACT for individual unit). For a case pack of 12 units: minValue: 12. For a tier range 12–23 units: minValue: 12, maxValue: 23. For 48+ units (open-ended): minValue: 48 with no maxValue. AI agents use these numeric values to match procurement queries specifying quantity requirements.

How do I encode volume pricing tiers as multiple Offer objects?

Create one Offer object per pricing tier. For "12–23 @ $8.50, 24–47 @ $7.25, 48+ @ $6.00": Offer 1 has eligibleQuantity minValue: 12, maxValue: 23, price: 8.50; Offer 2 has minValue: 24, maxValue: 47, price: 7.25; Offer 3 has minValue: 48, price: 6.00 (no maxValue). Wrap all three in the Product's offers array. AI procurement agents parse the array and select the tier matching the buyer's order quantity context.

Should VAT be included in B2B wholesale prices?

No — set valueAddedTaxIncluded: false on B2B BusinessAudience Offers. B2B buyers are VAT-registered and reclaim input tax, so net (ex-VAT) prices are the standard for trade. For EU D2C consumer Offers on the same page, set valueAddedTaxIncluded: true. AI procurement agents use this flag to surface the correct price type in cost comparison workflows. For more on seller organization trust signals including vatID and taxID, see E-commerce Seller Organization Schema.

What is MAP pricing and how do I encode it in schema?

MAP (Minimum Advertised Price) is a brand's floor price policy for authorized resellers. Encode it as an Offer with priceType: "https://schema.org/MinimumAdvertisedPrice". The MAP Offer represents the lowest price that should appear in public advertising and AI price-comparison surfaces. The actual net wholesale transaction price (which may be lower) is a separate Offer with priceType: "https://schema.org/InvoicePrice", gated behind customer authentication. MAP Offers are public and do not require customer tag gating.

Are your wholesale pricing tiers invisible to AI procurement agents?

CatalogScan audits your Shopify store's structured data and identifies missing B2B audience signals, MOQ fields, volume tier Offer objects, and MAP pricing across your entire product catalog.

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