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Profound vs CatalogScan
Two products often confused for one another, especially by Shopify merchants new to AI-agent commerce. They aren’t the same: Profound watches what LLMs say about you; CatalogScan inspects whether your catalog is structured well enough for AI shopping agents to pick your products. This page is the side-by-side honest read.
Tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews, Copilot. Prompt-level analytics, competitor share-of-voice, geo and platform breakdowns. Sales-led onboarding. $99-499/mo entry, $1,500-2,000/mo enterprise.
Scans your Shopify store against 18 AI-agent-readiness signals (GTINs, ProductGroup JSON-LD, metafields, sitemap, OG tags, robots.txt, etc.) and returns a 0-100 score plus a fix list ranked by points-impact. Free for the scan; $49/mo Pro auto-applies the fixes.
Side by side
Pricing and features as of April 2026. We update this page when either side changes.
| Profound | CatalogScan | |
|---|---|---|
| Starting price | $99/mo (Starter) | $0 (free, no signup) |
| Mid tier | $399/mo (Growth) | $49/mo Pro (bulk auto-fix) |
| Top tier | $1,500-2,000/mo (Enterprise) | $149/mo Agency (10 stores) |
| Pricing model | Subscription, sales-led contract | Free scan + optional self-serve subscription |
| What it measures | LLM brand-mention rate & share-of-voice | Catalog-side AI-agent readiness signals |
| Job-to-be-done | "How often does ChatGPT mention us, and how does that compare to competitors?" | "Why aren’t AI shopping agents recommending my products, and what do I fix first?" |
| Shopify-specific signals | ✗not in scope | ✓core product |
| Tells you what to fix on-page | ~infers from sentiment context | ✓signal-by-signal fix list |
| Auto-fixes the catalog | ✗monitoring only | ✓Pro tier via Shopify OAuth |
| Cross-LLM platform coverage (ChatGPT, Perplexity, Gemini, Copilot) | ✓core product | ✗not in scope |
| Daily prompt-level monitoring | ✓core product | ✗scan-on-demand + weekly Pro re-scan |
| Public, shareable scorecard for marketing | ✗internal dashboard | ✓per-store public URL |
| Onboarding speed | Days (sales call → contract → setup) | 2 minutes (paste a domain) |
| Best for | Mid-market and enterprise brands tracking LLM SOV | Shopify merchants $50k–$5M/yr fixing catalog readiness |
How to decide
- Pick Profound if "share of voice across LLMs, weekly, with prompt-level drilldown" is your reporting requirement and you have $1,200-25,000/yr to spend.
- Pick CatalogScan if you’re a Shopify merchant who wants to know — today, free — which catalog signals are missing on your PDPs and what to fix.
- Run both if you’re a serious mid-market Shopify brand. CatalogScan free + Pro ($0-49/mo) cleans the catalog; Profound Starter ($99/mo) measures the resulting share-of-voice gain across LLMs. They’re complements more often than substitutes.
- Skip both if you’re not on Shopify and you don’t need brand monitoring. Neither tool fits.
The deeper story
Profound watches the output; CatalogScan inspects the input
The LLM mention chain is: structured catalog data → embedding/index → retrieval → response. Profound observes step 4 — the output. CatalogScan observes step 1 — the input. If your output is weak, Profound tells you so but not why; if your input is broken, CatalogScan tells you exactly what’s broken and how to fix it. They’re different layers of the same stack.
Sales-led vs. self-serve
Profound’s entry pricing reflects an enterprise GTM — annual contracts, customer success, integrations roadmap. CatalogScan is a self-serve product wedge — paste a domain, see the scan, share the scorecard. Different motions for different buyers.
Coverage vs. specificity
Profound covers many LLMs and many query types. CatalogScan covers one platform (Shopify) and one job (catalog readiness). The trade-off: Profound goes wide but tells you less about what to do; CatalogScan goes narrow but tells you exactly what to do.
Try CatalogScan free
No signup, no card, no demo call. Paste your store URL, get a 0-100 AI-agent-readiness score and the top-5 fixes. About 2 minutes.