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A Profound alternative for Shopify stores
Profound is the leader in LLM brand-mention tracking — $99-499/mo to watch how ChatGPT, Perplexity and Google AI Overviews talk about you. CatalogScan is a free, Shopify-specific catalog scan that tells you which of 18 AI-agent-readiness signals your store is failing and what to fix first. Different jobs, often confused.
Choose Profound if
You’re a brand (commerce or otherwise) and you need to track how often AI assistants mention you across thousands of prompt variations, broken down by competitor, geography, and platform. Enterprise budget, share-of-voice is the KPI.
Choose CatalogScan if
You run a Shopify store and you want to know — today, free, in 2 minutes — which catalog signals (GTINs, JSON-LD, metafields, sitemaps) are keeping your products out of ChatGPT Shopping and Perplexity Shopping results, with a prioritized fix list.
Side by side
Pricing and features as published April 2026. We update this page as either side changes.
| Profound | CatalogScan | |
|---|---|---|
| Starting price | $99/mo (Starter, ChatGPT only) | $0 (free scan, forever) |
| Mid tier | $399/mo (Growth, +Perplexity, AI Overviews) | $49/mo (Pro, bulk auto-fix via Shopify OAuth) |
| Top tier | $1,500-2,000/mo (Enterprise) | $149/mo (Agency, 10 stores, white-label) |
| What it measures | Brand mentions inside LLM responses (share-of-voice, prompt-level) | Catalog-side AI-agent readiness (18 product-feed signals) |
| Shopify-specific signals (GTIN, ProductGroup JSON-LD, metafields) | ✗not in scope | ✓core product |
| Tells you what to fix on-page | ~infers from sentiment + context | ✓signal-by-signal fix list with before/after |
| Auto-fixes the catalog | ✗monitoring only | ✓Pro tier writes back via Shopify OAuth |
| Prompt-level LLM tracking across thousands of queries | ✓core product | ✗not in scope |
| Share-of-voice vs competitors across LLMs | ✓core product | ✗not in scope |
| Free shareable scorecard for marketing | ✗internal dashboard only | ✓public scorecard URL per store |
| Onboarding | Sales call → contract → setup | Paste a domain. 2 minutes. No login for free tier. |
| Best for | Mid-market and enterprise brands tracking LLM share-of-voice | Shopify merchants ($50k–$5M/yr) fixing catalog readiness |
The real difference: monitor vs. fix
Profound and CatalogScan are not the same product priced differently. Profound watches the output side — what the LLMs say about your brand once they’ve already decided to talk about it. CatalogScan inspects the input side — whether the structured signals on your storefront are clean enough for an AI shopping agent to pick your products in the first place. If you’re invisible at the catalog layer, no amount of mention-tracking will tell you the right fix; you’ll see "low share of voice" and not know that the upstream cause is missing GTINs on 73% of your variants.
Stores that buy Profound first usually end up needing a CatalogScan-shaped tool when the audit data is too coarse to act on. Stores that start with CatalogScan often graduate to Profound once their catalog is clean and they want to track the resulting share-of-voice gain across LLMs. They’re complements more often than substitutes.
Pricing math for a typical Shopify merchant
Take a DTC store doing $1M/yr. Profound Starter ($99/mo) over 12 months is $1,188 of monitoring with no on-page fixes. CatalogScan Free ($0) returns a fix list the same day; Pro ($49/mo) for 12 months is $588 and includes the bulk auto-fixes that move the score. Same year, $600+ saved, plus the actual catalog gets cleaned up. The trade-off is real: Profound gives you cross-LLM share-of-voice telemetry that we don’t. The right answer depends on which problem is more expensive at your stage.
When Profound is still the right call (we mean this)
If your KPI is "what % of ChatGPT product-recommendation answers mention us vs. our 5 competitors, by US/EU/APAC, weekly, with prompt-level drilldown," CatalogScan does not replace that. We’re not a brand-monitoring product, and we won’t pretend to be. Profound, Otterly.AI, and SE Ranking’s AI Visibility Tracker all serve that job better than we do.
Try CatalogScan free
No signup required for the free scan. Paste your domain, get a 0-100 score and the top-5 fixes in about 2 minutes. If we’re a fit, the Pro tier ($49/mo) auto-applies the metafield + description fixes via Shopify OAuth.